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Apple celebrates its ideological win against rival Samsung

Samsung defeat is about ‘values’
Tue Aug 28 2012, 11:10
Apple chief executive Tim Cook

APPLE CEO Tim Cook has told his employees that the company's win against Samsung is a win for "values" as opposed to say, patent lawyers, locking down a monopoly or making vast sums of money.

In a memo seen by 9to5 Mac, Cook told employees that the damages awarded against Samsung are an acknowledgement of the hard work that they and the firm put into everything they do.

While the Electronic Frontier Foundation argues that the jury verdict is a smack in the eye for innovation, Cook disagrees and says that the opposite is true. "Today was an important day for Apple and for innovators everywhere," he wrote.

According to the memo the lawsuit was a last resort, and a legal action that Apple took reluctantly.

"Many of you have been closely following the trial against Samsung in San Jose for the past few weeks. We chose legal action very reluctantly and only after repeatedly asking Samsung to stop copying our work," he added.

"For us this lawsuit has always been about something much more important than patents or money. It's about values. We value originality and innovation and pour our lives into making the best products on earth. And we do this to delight our customers, not for competitors to flagrantly copy."

Delighting customers is all very well, and we are sure that makes Apple and Cook very happy. It's good then that some of them, if any of the jury are Apple users, were able to give something back.

"We owe a debt of gratitude to the jury who invested their time in listening to our story. We were thrilled to finally have the opportunity to tell it. The mountain of evidence presented during the trial showed that Samsung's copying went far deeper than we knew," added Cook.

"The jury has now spoken. We applaud them for finding Samsung's behavior willful and for sending a loud and clear message that stealing isn't right. I am very proud of the work that each of you do. Today, values have won and I hope the whole world listens." µ


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