MOBILE TECHNOLOGY RIVALS Nokia, Samsung and Sony Mobile have joined forces to create the In-Location Alliance, which aims to deliver advanced indoor mapping services.
The In-Location Alliance comprises 22 technology companies, including those mentioned as well as Broadcom, Nordic Technology Group and Qualcomm, and is set on offering "high accuracy, low power consumption, mobility, implementability and usability".
The services will operate over WiFi and Bluetooth 4.0, and Nokia explains that such services will include advanced indoor mapping, the ability to receive directions to the right products and personalized product promotions in nearby shops and support for finding the precise location of assets and people.
The Alliance said, "The aim of the In-Location Alliance is to act as a pioneer opening up new business streams for indoor environments. Indoor positioning is the next frontier of mobile services, offering great opportunities to enhance consumer experiences.
"For the benefit of enterprises, the Alliance will drive a world-wide indoor positioning system for use in major venues. Our pilots, along with technical evaluations, are paramount for driving rapid market adoption."
Patrick Connolly from ABI Research said, "The indoor location market sits on the cusp of a wave, with the market set to reach a significant number of installations in 2015-2017.
"With a huge number of proprietary technologies vying for position, the establishment of the In-Location Alliance can encourage innovation, lower costs and, ultimately, widespread adoption of standard-based technologies and solutions." µ