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Sony Mobile announces HQ move to Tokyo and 1,000 staff cuts

Reveals closure of Studio Liverpool
Thu Aug 23 2012, 09:56
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ELECTRONICS COMPANY Sony Mobile has announced that it will move its headquarters office to Tokyo in October, a move that will cut 1,000 jobs.

As the company's financial results continue to disappoint, Sony Mobile said it will move from Sweden to Tokyo to cut expenses.

According to the firm, the move will "enhance operational and development capabilities of Sony Mobile such as time to market efficiency, streamline supply chain management and drive greater integration with the wider Sony group." It also comes after Sony Mobile shut down its Sony Ericsson partnership with the Swedish firm Ericsson last year.

As part of the move, Sony Mobile has announced that it will cut approximately 15 percent of its mobile workforce by the end of March 2014, which will see around 1,000 staff laid off, primarily in Sweden.

Kunimasa Suzuki, president and CEO of Sony Mobile said, "Sony has identified the mobile business as one of its core businesses and the Xperia smartphone portfolio continues to gain momentum with customers and consumers worldwide."

"We are accelerating the integration and convergence with the wider Sony group to continue enhancing our offerings, and a more focused and efficient operational structure will help to reduce Sony Mobile's costs, enhance time to market efficiency and bring the business back to a place of strength."

Sony has also announced plans to shut its Studio Liverpool operation, which is famous for having published a number of gaming titles including Wipeout.

"It has been decided that Liverpool Studio should be closed. Liverpool Studio has been an important part of SCE Worldwide Studios since the outset of PlayStation, and have contributed greatly to PlayStation over the years. Everyone connected with Liverpool Studio, past and present, can be very proud of their achievements." µ


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