UK TV BROADCASTER Sky's TV and video streaming service Now TV has gone live on Microsoft's Xbox 360, the company announced today.
Customers who have already registered for the online TV and video streaming service, which launched last month to compete with Netflix and Lovefilm, will be able to access the service on the Xbox 360 at no extra cost.
In a statement, Sky said the Xbox service will include streaming at 720dpi resolution alongside access to all 11 Sky Movies live channels for those signed up to Sky Movies Pass. Sky said that Xbox Kinect customers will also be able to navigate using voice and gesture controls.
In order to access the service, Xbox users need to find and download the app on the console's homepage.
Now TV streams Sky content such as Sky Movies to 3G and broadband connected devices across PC, Mac, Iphone, Ipad, selected Android smartphones and Youview. Available for £15 a month or on a "pay as you go" basis, the service offers immediate streaming with no install fees or contract to sign. A free 30 day trial is also available to first time subscribers.
In a statement last month, Sky said that its new service will eventually expand to offer additional channels such as sports and entertainment.
Although Now TV is likely to grow, Strategy Analytics has said that in the overall market it will be some time before it significantly impacts Sky's overall revenues.
Users of the Xbox Live service will also be pleased to hear that an update beta will soon be available for a limited number of subscribers.
In a Major Nelson blog post, Xbox Live called for testers of the beta upgrade. Those lucky enough to be selected, the update will be pushed to your Xbox 360 in the next few days and will contain new Xbox Live features, including Internet Explorer (IE) for Xbox, recommendations and ratings, pinning and favorites, enhanced category search and discovery features and voice search. µ