I think we are on the verge of a new era of partnership with government - Steve 'Understatement' Ballmer
THE BRITISH BROADCASTING CORPORATION (BBC) has announced plans to get rid of its red button service, which it will replace with a "genuine, effective connected TV service".
In a bid to bring its TV offering up to date and following its hugely successful Olympic coverage, the BBC has revealed that it plans to scrap its ageing red button service in the coming months. The broadcasting house has said it will be replaced by IP based interactive content that can already be found on the BBC's Iplayer service.
For example, during the Olympics users could instantly switch between sports using Iplayer, whereas doing so on the red button often kept users waiting.
The BBC said that its plan is "ultimately to replace the red button, which has served us well in the past, but which is due to be scaled back in the coming months - and learning the lessons from the special 24 channels we had during the Olympics".
It has also announced plans to introduce a dedicated BBC Sport application for smartphones, following the success of its dedicated Olympics app, which is likely to include live streaming and live blogs.
Earlier this week, the BBC revealed just how successful it's interactive Olympic coverage had been, with its TV coverage attracting 51.9 million people and 11.5 million others tuning in on their mobile devices.
"It's obvious: people have their mobiles with them 24/7, and have been using our app and mobile site to keep up to date with the action wherever they are," the BBC boasted.
The BBC hasn't yet responded to our request for more details. µ
Sign up for INQbot – a weekly roundup of the best from the INQ