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HP to rebrand WebOS division as 'Gram'

Mobile operating system will become a new company
Thu Aug 16 2012, 10:13
An HP logo

MAKER OF EXPENSIVE PRINTER INK HP reportedly will rebrand its WebOS mobile division as a company known as 'Gram.'

A report from mobile news blog webOS Nation cites a leaked company memo saying that HP plans to spin off its mobile operations as a new company focused on developing software and services for the WebOS and Enyo platforms as well as partner services.

The web site also credits company sources in reporting that the Gram spin-off is considered to be in "stealth mode" and employees are being advised to limit discussion of it outside of friends and family.

The spin-off would mark the latest turn in the WebOS saga under HP and yet another rebirth for the core platform that began its life with Palm.

Originally planned as a catalyst for Palm's resurgence, WebOS later became a key component in HP decision to acquire the embattled mobile vendor. Though HP had highlighted WebOS as a central focus in its mobile strategy, it failed to catch on in the broader market.

The future of WebOS was thrown into limbo in 2011 when then HP CEO Leo Apotheker announced a plan to kill off development of all WebOS hardware amidst a major shakeup to the company's operations.

While the cuts spared the webOS platform, the mobile operating system has since remained in a state of arrested development. In early 2012 the company began a plan that would see the various elements of webOS transitioned to open source in an effort to attract third-party developers.

That transition is set to enter its final stages next month. µ


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