BERGCLOUD'S tree shredding Little Printer has gone on pre-order for the laughable price of £200.
Apparently Bergcloud got so many people signing up for information on its 'Berg Little Printer', a box that prints out RSS feeds and other bits of pointless content onto environmentally unfriendly thermal paper, that it has started taking pre-orders for the device. The firm has set the price of the printer at a laughable £200 and will ship in mid-October.
Bergcloud claims that 60,000 signed up for more information on the device, many of which are probably laughing at the astonishing price tag attached to the gadget. According to the firm it has spent eight months "getting a mirror finish on the plastic, folding steep and fixing radio interference bugs [...] designing characters [and] creating beautiful packaging", all of which should give you an idea on what type of customer Bergcloud is pitching the Little Printer at.
Bergcloud's Little Printer uses thermal paper, which typically contains the toxic substance Bisphenol A (BPA). Given that Bergcloud hasn't even said when it will ship replacement rolls once the three that are supplied are finished, all the firm has left to do is recommend the use of BPA-free thermal paper.
According to Bergcloud, it is working with firms such as Foursquare so its users can print out pointless bits of drivel memorialising who has checked in where. The firm's other content feeds include the Guardian, meaning that you could print out your own copy of the Guardian for a lot more than it costs to actually buy the Guardian.
The firm believes demand will be so high that it has limited initial pre-orders to 10 per customer. Optimistically, Bergcloud said that a second production run with no order restrictions will start in mid-October, if there are any remaining fools that need to part with their cash. µ
Plus the cost of ambition as moonshots eat into the coffers
Spoiler alert: it's probably VeriSign
Did we say cuts off? We meant traps them inside their own home