SOFTWARE DEVELOPER Microsoft has set its mind on replacing the Metro branding with Modern UI (user interface) Style after having been blindsided by a copyright infringement complaint.
One of Microsoft's most visible new features in Windows 8 was its touchscreen optimised interface that the firm had dubbed Metro. Last week Microsoft received a copyright infringement complaint and it seems the firm has decided to switch to the snappy name 'Modern UI style'.
Microsoft's seemingly hasty rebrand was revealed in documentation changes and in invitations to events such as the Windows 8 Public Sector Devcamp. The firm must have done a search and replace throughout the event's schedule, renaming almost every talk with the phrase 'Modern UI' or 'Modern user interface' and it doesn't always work well.
For instance, Microsoft will be holding a talk entitled "Building a Windows 8 Modern user interface-style user interface". One has to wonder just how many extra trees had to be cut down thanks to Microsoft's blunder.
Last week Microsoft told The INQUIRER that Metro was simply a code name and that it had always planned to change it closer to launch. That might well be true, but Microsoft's delay in making the change and its choice of such a lacklustre name suggest that it was caught out by the copyright infringement claim it received.
Microsoft has said that it has already released Windows 8 to OEMs and that it will be on shelves on 26 October. µ
Plus the cost of ambition as moonshots eat into the coffers
Spoiler alert: it's probably VeriSign
Did we say cuts off? We meant traps them inside their own home