BIEGE BOX MAKER Acer has denounced Microsoft's plan to sell its own Surface tablets.
Microsoft's Surface is the firm's first foray into flogging hardware running Windows under its own branding, breaking the tradition of relying on companies such as Acer, Dell and HP to ship Windows based machines. Now Acer chairman and CEO JT Wang has said that Microsoft should "think twice" before going into the hardware business.
Wang told the Financial Times, "We have said [to Microsoft] think it over. Think twice. It will create a huge negative impact for the ecosystem and other brands may take a negative reaction. It is not something you are good at so please think twice."
Campbell Kan, president of PC global operations at Acer threatened what Microsoft must fear the most, a move away from almost complete support of its Windows operating system. Kan said, "If Microsoft [...] is going to do hardware business, what should we do? Should we still rely on Microsoft, or should we find other alternatives?"
While Microsoft's Surface tablet has had a mixed reception so far, the problem for Microsoft is not only going up against its established allies but putting a supply chain in place to not only sell the device but support it too. After doing this, Microsoft might find itself using Surface to subsidise the popularity of Windows on tablets.
Microsoft must hope that its other high volume OEMs such as Dell, HP and Lenovo won't see its Surface tablet as a big threat to their bottom lines, otherwise it might see the first major defection of PC makers in over two decades. µ