BRITISH SUPERMARKET RETAILER Tesco has launched the UK's first virtual supermarket at Gatwick airport, enabling users can scan goods with their smartphones and have them delivered when they get home.
The 'store', which has already been trialed in Korea, comprises 10 screens in the North Terminal at Gatwick Airport, featuring some of the most popular items from Tesco's inventory. Users can wave their Iphones or Android smartphones over the screens, scanning the barcodes of products they want to be added to their online baskets using the Tesco application.
The idea of the scheme is that the shopping will be delivered to users when they return from their holidays. While we think this is a pretty cool idea, we're not so keen on people watching us shovel cakes into our online baskets.
Tesco's internet retailing director Ken Towle said, "Our business in Korea is teaching us a lot about how customers and technology are transforming shopping.
"It gives us a unique window into the future and the chance to try out exciting new concepts. The virtual store blends clicks and bricks, bringing together our love of browsing with the convenience of online shopping.
"It's a chance to showcase what we can do to the 30,000 people a day who will depart from Gatwick's North Terminal, many of whom will need to fill their fridges when they get home, and we're looking forward to hearing what they think."
If you fancy giving it ago, Tesco's virtual supermarket will be open for business in Gatwick Airport's North Terminal from 6 August to 19 August. µ