BUBBLY MOBILE NETWORK O2 has revealed that 41 per cent of its customers are smartphone owners, slightly above the UK average of 39 per cent.
Speaking at the Global Business Summit on ICT in London on Friday, O2's COO Derek McManus said that O2 has seen a huge influx in customers switching from feature phones to smart devices.
McManus said that 41 per cent of O2's customers are now the proud owners of a smartphone, compared to the UK average penetration rate of 39 per cent that was revealed by Ofcom back in July.
Because of this, the O2 network has seen a shift in the way that people communicate, with people avoiding making phone calls in favour of sending texts and social networking.
McManus said, "The smartphone is driving a different way in which customers contact each other. We already know that texting has overtaken calls, but 32 per cent now tend to keep in touch using social networking. The smartphone has transformed how we communicate."
With data proving the most important asset for smartphone owners, O2 also revealed that its average mobile consumer spends £31.34 a month on its mobile contract. This is likely to increase too, with McManus speaking of O2's plans to bring 4G to the UK as quickly as possible.
Thanks to O2's partnership with Vodafone, McManus boasted that the mobile network has a head start in the LTE market, a market it believes creates significant opportunities for the UK.
"There's going to be more change in our industry in the next 3 years than there has been in the past 25. The whole industry is looking at how to evolve as it steps up to the massive explosion in data growth," McManus said.
"LTE will allow multimedia rich services and products to be both delivered and consumed on a ubiquitous level. The power of 4G creates a really significant opportunity." µ
Sign up for INQbot – a weekly roundup of the best from the INQ