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Microsoft shuffles away from Metro name

Updated Expect a new name soon
Fri Aug 03 2012, 10:26

SOFTWARE HOUSE Microsoft apparently is backing away from the Metro name that it has used so often to brand its Windows 8 tablet user interface (UI).

Reportedly Microsoft will drop the name after it received a copyright infringement complaint.

A web site acquired emails that Microsoft sent out and was first with the news about the name becoming a hot potato that no one in Redmond wants to touch.

The Verge reports on an email that it says Microsoft sent out internally and claims that the company is "working on a replacement term".

This is expected to be delivered, or "landed on" by the end of this week. Until then, Microsoft staffers have been asked to call the Metro interface the less snappy, "Windows 8 style UI". The Verge claims Microsoft sent out another email to partners earlier this week.

The Verge also reports that the German high street retailer Metro AG might be behind the sudden change of name. We contacted Metro AG, and it said, "Please understand that we generally do not comment on market rumours."

We also asked Microsoft to comment and it did not tell us much, but it did suggest that Metro, a code name, was always going to be replaced by a firmer commercial name.

"We have used Metro style as a code name during the product development cycle across many of our product lines," said a spokesperson.

"As we get closer to launch and transition from industry dialog to a broad consumer dialog we will use our commercial names." µ



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