MICRO BLOGGING SERVICE Twitter has admitted that it told NBC that someone was making fun of its Olympic coverage so that the broadcaster could make a complaint and get their account taken down.
Yesterday Twitter was putting up a "nothing to see here" sign and trying to deny that its relationship with NBC was behind the account shutdown, but today it is whistling a different tune.
In a blog post Twitter general counsel Alex Macgillivray explained what happened and why it suspended an account for posting a corporate, not personal email address.
"We want to apologise... we did mess up. The team working closely with NBC around our Olympics partnership did proactively identify a Tweet that was in violation of the Twitter Rules and encouraged them to file a support ticket with our Trust and Safety team to report the violation, as has now been reported publicly," he said.
Macgillivray admitted that Twitter was wrong here and abused its position. He said that usually the firm does not monitor content nor look to get it removed on behalf of others. Nice words, but let's remember, that is just what it did do here.
"As I stated earlier, we do not proactively report or remove content on behalf of other users no matter who they are. This behavior is not acceptable and undermines the trust our users have in us," he added.
"We should not and cannot be in the business of proactively monitoring and flagging content, no matter who the user is - whether a business partner, celebrity or friend. As of earlier today, the account has been unsuspended, and we will actively work to ensure this does not happen again." µ
Sign up for INQbot – a weekly roundup of the best from the INQ