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Facebook and advertiser fall out over click fraud

Can’t tell a real hit from a sucker punch
Tue Jul 31 2012, 09:55

FACEBOOK HAS BEEN ACCUSED of making companies pay to get hits on their web sites that come from bots, and not actual potential customers.

The firm is facing accusations from advertising outfit Limited Run, which in a blog post accused it of shenanigans and bad practices.

Limited Run has had enough of the firm, and is set on deleting its Facebook page because it says that 80 per cent of the clicks that it sends its way could be fraudulent, and because it is not exactly going out of its way to let it change its own name.

"The 80 per cent of clicks we were paying for were from bots. That's correct. Bots were loading pages and driving up our advertising costs. So we tried contacting Facebook about this. Unfortunately, they wouldn't reply. Do we know who the bots belong too? No. Are we accusing Facebook of using bots to drive up advertising revenue. No. Is it strange? Yes. But let's move on, because who the bots belong to isn't provable," the company said.

"While we were testing Facebook ads, we were also trying to get Facebook to let us change our name, because we're not Limited Pressing anymore. We contacted them on many occasions about this. Finally, we got a call from someone at Facebook. They said they would allow us to change our name. NICE! But only if we agreed to spend $2000 or more in advertising a month."

Limited Run is ticked off about this, and it carries on. "Facebook was holding our name hostage. So we did what any good hardcore kids would do. We cursed that piece of shit out! Damn we were so pissed. We still are," it says.

"This is why we need to delete this page and move away from Facebook. They're scumbags and we just don't have the patience for scumbags."

Limited Run says that it has tried several analytics tools, but can still only determine that less than twenty per cent of the hits that come its way via Facebook are genuine.

Facebook has not yet replied to our request for comment. µ


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