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Facebook announces a Recommendations Bar plug-in

Shows you articles from around the web based on what your friends are reading
Fri Jul 27 2012, 16:17
Image of Facebook logo and login screen

SOCIAL NETWORK Facebook has launched a plug-in called the Recommendations Bar, which shows you articles from around the web based on what your friends are reading.

On Facebook's developer blog, engineer Jeffrey Spehar explained how the Recommendations Bar lives at the bottom right of your web browser window as a pop-up, similar to Facebook chat.

"As a person reads an article, a small pop-up surfaces at the bottom of the screen, highlighting recommended articles and prompting them to like the page," Spehar said.

"Recommendations are based on content that friends have explicitly liked and shared in your app or website...Just as how the Like button works now, when a person likes an article using the Recommendations Bar, a story is published back to their timeline and friends' news feed."

For publishers and developers, Spehar says, integration requires "just a few lines of code" and the the functionality is also "available as part of the Facebook for WordPress plug-in".

Spehar added that initial partners are already seeing a threefold increase in clickthroughs due to integration of the bar.

Companies wanting to add the Recommendations Bar to their web site need to configure it, copy the lines of code, and paste it into the source of their web site.

News of the Recommendations bar comes after the firm reported a disappointing net loss of $157m during its first earnings call on Thursday.

However, the social networking web site met analysts' expectations with revenues of $1.18bn and profits of 12 cents a share. The firm also saw monthly active users increase by 29 per cent over last year and reported mobile growth of 67 per cent. µ

 

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