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Samsung sells 52 million smartphones in the second quarter

Double the number of Iphones sold
Thu Jul 26 2012, 14:55
Samsung Galaxy S3 front shot

KOREAN PHONE GIANT Samsung sold 52 million smartphones in the second quarter, Juniper Research reports, more than twice the number of Iphones sold by Apple.

Of course, this is mainly thanks to the Samsung Galaxy S3, which has sold 10 million devices in just seven weeks. Juniper highlights that it's not just down to the flagship Galaxy S3 smartphone though, as Samsung has "Galaxy products hitting all price points", which have "leveraged its global brand strength and the popularity of the Android OS".

Although Samsung is dominating the smartphone market, the research firm claims that "Apple will undoubtedly narrow the gap" following the launch of its next-generation Iphone.

However, Juniper adds that Apple needs to do "something special" with the Iphone 5, saying, "While the iPhone 4S added a new killer feature, Siri, the next iPhone will need something of a similar magnitude, particularly if the device retains the 3.5-inch display size, which is now dwarfed by the Galaxy S3 (4.8-inch) and other high-end smartphones."

Samsung needn't worry about Nokia and RIM, however, as Juniper estimated that 7.4 million Blackberry handsets were shipped in the second quarter and reaffirmed that Nokia managed to shift just 10.1 million. In fact, Juniper believes that Sony is the only smartphone maker that has strong potential to overtake Android, with HTC and Motorola falling short.

Daniel Ashdown, research analyst at Juniper Research noted, "Sony should be doing better: it, like Samsung, has a global name and the Xperia brand is well-established but its marketing and products have been disappointing so far." µ

 

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