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Three reports a jump in customers' data usage

Average customer uses 1.1GB of data each month
Tue Jul 24 2012, 10:41

NUMERICAL MOBILE NETWORK Three has reported that its customers' mobile data usage more than doubled in less than a year, as users continue to more heavily access the web.

The operator today revealed that its customers, on average, now use 1.1GB of mobile data per month, compared to 450MB per month less than a year ago. The mobile network, which offers customers unlimited mobile data on its all-you-can-eat (AYCE) tariff added that this is more than the 1GB of data per month offered to 66 per cent of consumers on its rivals' networks.

Speaking to The INQUIRER, a Three spokesperson said that the network now accounts for around half of mobile data use in the UK, adding that it is keen to bring high-speed 4G connectivity to consumers. This follows the latest 4G report from telecoms regulator Ofcom, which said that next generation mobile speeds will be available in the UK by late 2013.

Three CEO Dave Dyson said the increase in data usage comes as users begin to rely on mobile devices for work purposes. He said, "With 95 [per cent] of our smartphone customers using data on a daily basis, everyone is relying more than ever on their handset to do all the stuff they used to do on the internet at home or work. And there is no sign of this slowing down.

"Give consumers a combination of the right device, the right price plan and a mobile network built for the internet and you see a rapid behavioural shift. We are seeing more and more people using more and more data throughout the day." µ


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