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Amazon plans 'five or six' Kindle Fire tablets

More competition for the Ipad
Mon Jul 23 2012, 17:48
Amazon Kindle Fire home screen

ONLINE RETAILER Amazon is said to be preparing a range of Kindle Fire tablets to compete against Apple and Google.

Amazon's Kindle Fire tablet has earned the company high praise, however it has yet to take the device outside the US. With Google's Nexus 7 tablet generating high demand around the world, Amazon is set to react. Reuters reports that Demos Parneros, president of US Retail for Staples expects Amazon to produce "five or six" SKUs.

Parneros said he expects one of those Amazon tablets to feature a 10in screen, which would put it in direct competition with Apple's Ipad.

With Google struggling to meet demand for its Nexus 7 tablet, Amazon cannot stand by and let Google get a foothold in the tablet market, and more importantly into the content delivery business through Google Play. Amazon has tens of millions of customers through its web store and if it can leverage a percentage of its customer base to flog content on its Kindle Fire tablets then it will have a considerable cash cow.

Parneros' comments regarding five or six tablet SKUs suggest that not only will there be a 10in device to supplement the current 7in Kindle Fire but three different memory options. Although both Amazon and Google would like to push their respective cloud storage services onto their customers, wireless internet connectivity is still patchy to the point that an 8GB tablet without removable storage is still seen as limited and vulnerable to competition.

Parneros did not mention a timeframe for the new Amazon tablets to appear, but it is unlikely that Amazon will hang around doing nothing for too long while Google scores a big win with its Nexus 7. µ


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