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O2 launches pay as you go tariff that offers loyalty rewards

Increase your bundle and get cash back
Thu Jul 19 2012, 13:24
O2 logo with bubbles

BUBBLY MOBILE OPERATOR O2 has launched a pay as you go tariff in the UK that rewards customers for sticking with the network.

Called bizarrely "Pay & Go Go Go", the new O2 tariff offers customers bigger bundles of minutes, texts and data the longer they stick with the network.

For example, if a customer tops up £10, their initial allowances will consist of 75 minutes, 500 texts and 100MB of data. After three months this will increase to 150 minutes, 1,000 texts and 200MB of data, while after six months users will gain 10 per cent on top ups.

If you don't mind the occasional network blackout and manage to stick with the network for nine months, you'll end up with 150 minutes, unlimited texts and 500MB of data, plus 10 per cent back on your top-ups.

And, if you decide to top-up with £20 each month, O2 will reward you with some even better perks. In a bid to draw people towards the network, O2 has revealed that new pay as you go customers will automatically get the three month bundle.

"We all want to feel appreciated by the companies we choose to do business with," said Sally Cowdry, Marketing & Consumer director for O2 in the UK.

"At O2 we've always prioritised loyal customers with offers like Fair Deal, O2 Rewards and Priority Moments. Pay & Go Go Go is yet another way of us rewarding and recognising that loyalty." µ


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