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Apple ordered to run ads saying Samsung didn’t copy the Ipad

Thu Jul 19 2012, 09:56
Apple iPad

A UK JUDGE has ordered Apple to admit it was wrong by publishing notices on its web site and in newspapers and magazines saying that Samsung didn't copy its Ipad tablet.

The new iPadFollowing the court's ruling on 9 July that Samsung Galaxy tablets don't infringe Apple's design patents, Judge Colin Birss said today that Apple must publish a notice regarding the ruling on its web site for six months, as well in British newspapers and magazines, Bloomberg reports.

These publications include the Financial Times, Daily Mail, Guardian Mobile and T3, and Apple will have to pay for the advertising.

This means that Apple must advertise Samsung's Galaxy Tab devices after adversely affecting the reputation of its rivals' products. Apple lawyer Richard Hacon said, "No company likes to refer to a rival on its website."

The decision was not included in the original judgment, where Birss ruled that Samsung's tablets simply aren't as cool as the Apple Ipad. He wrote, "Samsung products are very thin, almost insubstantial members of that family with unusual details on the back. They do not have the same understated and extreme simplicity which is possessed by the Apple design."

Judge Birss concluded, "They are not as cool. The overall impression produced is different."

Samsung is pleased by the court's ruling, of course. "Should Apple continue to make excessive legal claims based on such generic designs, innovation in the industry could be harmed and consumer choice unduly limited," a Samsung spokesperson said following the ruling.

Apple spokesman Alan Hely told us that the company would not comment on today's ruling. µ


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