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Intel announces 240GB 330 series SSD, cuts prices

Tries to compete with Micron and Samsung
Tue Jul 17 2012, 12:52

CHIPMAKER Intel has introduced a 240GB 330 series solid state disk (SSD) drive and announced it will cut prices for its 330 series and 520 series SSDs.

Intel, which in the past five years has been one of the biggest proponents of SSDs, has seen its mantle assumed by latecomers producing SSD drives that compete on performance while undercutting Intel's prices. Now the firm is starting to fight back by introducing a 240GB 330 series SSD, but more importantly announcing that it will cut prices across the board on both 330 series and 520 series SSDs.

Intel's SSDs are noted for their reliability, however with big name firms such as Micron and Samsung severely undercutting Intel there was no doubt that while Intel's drives are respected it didn't provide the best value for money. Since Intel started using third party controllers, some of the advantage it had over the field has been negated as other firms aggressively tweak the controller firmware.

While Intel announced that it will reduce prices, it didn't say how much. Even though the firm will cut its suggested retail pricing, it will take a few weeks before buyers will see a noticeable drop in prices at distributors and stores. µ


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