TELEFONICA, operating under the O2 brand in the UK, announced today that it has partnered with Microsoft, Facebook, Google and Research In Motion (RIM), who will make use of the network operator's billing services.
O2 has started rolling out its new Direct to Bill scheme across Europe, and it aims to offer a simple way for users to pay for digital goods - be it a Windows or Blackberry smartphone, an Android application or a Farmville shed on Facebook - by adding the cost of the purchase to their O2 phone bill.
Tony Mestres, VP of Partner and Channel in Microsoft's Windows Phone Division said, "Enabling direct-to-bill with Telefónica Digital is yet another important step to continue growing our more than 100,000 apps in the Windows Phone Marketplace."
"Direct-to-bill for Windows Phone makes it convenient for Telefónica subscribers to make digital purchases on their Windows Phones and also helps grow our app developer ecosystem with increased monetization."
Dan Rose, VP of Partnerships at Facebook added, "Mobile payments are an important part of the business model for mobile web developers, but today the options are too complicated for users.
"We're excited to be working with Telefonica to implement a streamlined operator billing solution that simplifies the purchase process for their consumers and expands pricing options for mobile web developers."
O2 told The INQUIRER that Telefonica's Direct to Bill service will be available in the UK, and will have been rolled out to 14 regions globally by the end of the year. µ