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Twitter and Linkedin end three year partnership

Tweets are no longer integrated on the business social network
Mon Jul 02 2012, 14:51
The Twitter bird logo in blue on white

MICRO BLOGGING WEB SITE Twitter has announced that it is cutting-ties with business social network Linkedin, which means that Linkedin can no longer integrate tweets on its web site.

The two social networks first joined forces in 2009, a deal that meant users could sync their Linkedin accounts with Twitter so that tweets appeared on their profiles automatically.

However, head of content products at Linkedin, Ryan Roslansky has now revealed that the two firms will no longer work together, due to Twitter's revamped application programming interface (API). While Linkedin users will still be able to share their status updates with Twitter, it will no longer work the other way around.

Roslansky said, "Consistent with Twitter's evolving platform efforts, Tweets will no longer be displayed on Linkedin starting later today.

"We know many of you value Twitter as an additional way to broadcast professional content beyond your Linkedin connections. Moving forward, you will still be able to share your updates with your Twitter audience by posting them on LinkedIn."

"If you had previously synced your LinkedIn and Twitter accounts, and selected the option to share Tweets on LinkedIn, those Tweets generated from Twitter will no longer appear on LinkedIn."

Twitter's tighter APIs mean the web site can now take more control over what third-party developers can do with its content.

Michael Sippey, group product manager at Twitter said, "We've already begun to more thoroughly enforce our Developer Rules of the Road with partners, for example with branding, and in the coming weeks, we will be introducing stricter guidelines around how the Twitter API is used." µ


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