WEB PORTAL Yahoo has announced a deal with Spotify that will see it adding the streaming music service to its media network.
Yahoo said that it has 700 million active users, or just under half of the internet audience, and that it will add the Spotify service to its Music pages first, before adding it to other properties like Yahoo Movies and Omg. Predictably all parties are happy with the announcement.
"At Spotify we want to light up the Web with music and as Yahoo's global music partner we're able to reach their massive audience," said Spotify founder and CEO Daniel Ek. "We are really excited about the new Yahoo leadership team and thrilled to partner with them to build great experiences around high quality content."
Yahoo is equally happy, and is looking forward to bringing Spotify's ten million users into its media network and keeping them there.
"Delivering compelling premium experiences across screens is core to our mission at Yahoo. Spotify is the leader in the digital music field and together we can provide the 'soundtrack' for users around the world," said Yahoo interim CEO Ross Levinsohn. "What Daniel and his team are doing is changing an industry, and we're thrilled to be partnering with them."
The deal will see Yahoo add the Spotify button to its web pages, which will let users play songs without exiting. Spotify does similar things with blogs, and in April released its Spotify Play Button, a widget for adding its player to personal web pages. µ