UK MOBILE OPERATOR Virgin Media has announced that it will offer unlimited data plans for smartphones starting from £21 a month.
Joining competing networks offering similar "all you can eat" data bundles, the new Virgin Media Premiere tariffs come bundled with 2,500 minutes and unlimited texts and data from £21 a month on a two year contract if you're already a Virgin Media customer, or from £26 per month if you're a new customer.
Smartphones that will be available under the new tariff include Android devices, the Samsung Galaxy S3, HTC One X, Samsung Galaxy S2, HTC One V, Sony Xperia Go, HTC Desire C, Samsung Ace Plus, Samsung Galaxy Ace and Sony Xperia U. Those buying Android devices on the tariffs will also receive three free months of Spotify service.
For Windows phone, Virgin's Premiere will be available on Nokia's Lumia 800 and Lumia 610, and on RIM phones it'll be coming to the Blackberry Curve 9320 and the Blackberry Bold 9790.
The deals will be available on a SIM only monthly-rolling basis starting at £20 a month for Virgin Media customers and £35 per month for everyone else, matching the price of Three's The One Plan but with more minutes.
Compared to T-Mobile's cheapest SIM-only Full Monty unlimited data plan, Virgin Media's Premiere plan is £6 cheaper with more minutes and texts, if you're already a customer that is. Otherwise, it's £6 more expensive.
Virgin said the new tariff is being rolled out across online shops and retail stores from tomorrow. µ