Sky says it doesn't view Netflix as a threat

UK TELLY SERVICE Sky has said that it doesn't see Netflix as a threat, boasting that it has the advantage in terms of content.

Responding to questions at the Future of Entertainment Summit in London today, Mike Darcey, COO at Bskyb said the company doesn't see streaming services such as Netflix and Lovefilm as threats to its TV offering, saying it outdoes its so-called rivals when it comes to content.

He said, "Companies like Netflix are responding to the same technologies that we're working with. They are not a threat to us."

"Neflix has a nice service, but in terms of content we have a more attractive package. Sky spends £2.3bn a year on content, which is a huge amount, and I think that shows in our offering," he added, not surprising given the lackluster TV catalogue on Netflix's UK service.

These comments came after Darcey admitted that Sky wasn't too hot on keeping up with consumer demand as customer expectations for technology innovations begin to surpass the company's expectations, suggesting that Netflix has the lead when it comes to services on mobile devices. µ