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Facebook acquires Face.com to corner face recognition

Automatic face tagging is coming
Tue Jun 19 2012, 09:42
Faecbook website frontpage

SELF SURVEILLANCE OUTFIT Facebook has announced plans to buy facial recognition startup Face.com for an estimated $80-100m to corner the face recognition market.

Face.com, if you haven't heard of it, uses technology that scans newly-updated photos for faces, suggesting who you should tag in the snapshot. Facebook says the buyout will make it easier for Facebook users to share and tag images on the social network.

A Facebook spokesperson told The INQUIRER, "People who use Facebook enjoy sharing photos and memories with their friends, and Face.com's technology has helped to provide the best photo experience."

"This transaction simply brings a world-class team and a long-time technology vendor in house."

The team at Face.com also commented, hinting that it might work alongside Facebook to boost the social network's mobile presence. They said, "We love building products, and like our friends at Facebook, we think that mobile is a critical part of people's lives as they both create and consume content, and share content with their social graph.

"By working with Facebook directly, and joining their team, we'll have more opportunities to build amazing products that will be employed by consumers."

This move by Zuckerberg could land Facebook in hot water, as the social network's face recognition practices have previously caused privacy concerns amongst the web site's users. µ

 

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