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Kogan implements Internet Explorer 7 tax

Upgrade or pay out
Thu Jun 14 2012, 10:02
kogan-internet-explorer-7-tax

NEITHER SHY NOR RETIRING AUSSIE RETAILER Kogan has introduced an Internet Explorer tax for users that turn up on its web site with the out of date browser.

The charge, which is just under seven per cent on purchases, can be avoided if you use a different, more up to date, web browser. This is a gimmick, but it's not a bad one.

"Today at Kogan we've implemented the world's first 'Internet Explorer 7 Tax'. The new 6.8 [per cent] tax comes into effect today on all products purchased from Kogan.com by anyone still insistent on using the antique browser," says a blog post from the firm.

"But don't worry, unlike other taxes, we're making it easy to get around this one with a simple upgrade away from IE7 :)."

kogan-internet-explorer-7-taxThere is some reasoning behind the decision and Kogan, a firm that is known for producing cheap, can-do hardware and equipment, said that it is wasting time, money and effort on making sure that its web site can be used with Microsoft's obsolete web browser.

"The way we've been able to keep our prices so low is by using technology to make our business efficient and streamlined. One of the things stopping that is our web team having to spend a lot of time making our new website look normal on IE7," it adds.

So, to stop this, the firm will charge IE7 users a 6.8 per cent surcharge on their purchases, or 0.1 per cent for each month IE7 has been on the market. This will presumably cover its costs, while sending out some sort of message to the community.

"It's not only costing us a huge amount, it's affecting any business with an online presence, and costing the Internet economy millions. As Internet citizens, we all have a responsibility to make the Internet a better place. By taking these measures, we are doing our bit," adds the firm.

"This will help us increase our efficiency, help keep prices for all smart shoppers down, and hopefully help eradicate the world of the pain in the rear that is IE7! So, what are you waiting for? Time to upgrade your browser!" µ

 

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