NAVIGATION TECHNOLOGY PROVIDER Tomtom has announced that it will help provide Apple's mapping service that was unveiled at Apple's WWDC keynote on Monday.
As we reported yesterday, Apple announced that its IOS 6 operating system upgrade for mobile devices will offer users turn-by-turn directions, traffic updates, and an anonymous traffic reporting tool.
Tomtom has so far kept mum over what it will be providing in Apple's navigation service. No terms were disclosed in a short press release except that Apple had signed a "global mapping-data agreement" with the Dutch navigation provider.
Apple's IOS 6 update will allow device owners to submit traffic reports and accident black spots to improve driving safety. However, some of the nifty new features such as turn-by-turn directions won't be coming to the Iphone 4 because Apple's voice-activation software, Siri, will be needed to dictate directions, meaning that only the Iphone 4S and long awaited Iphone 5 will be able to take advantage of it.
The software will help Apple move away from using Google's mapping service, but it is thought that it will also give Tomtom a bit of a boost in both market share and popularity. µ
Plus the cost of ambition as moonshots eat into the coffers
Spoiler alert: it's probably VeriSign
Did we say cuts off? We meant traps them inside their own home