INTERNET COMPANY Google has outlined its plans for generic top-level domains (gTLDs), including its desire for a .lol domain.
Its plans have been outlined by Vint Cerf, Google's Chief Internet Evangelist. Cerf imagined a world in four years when half of the population is online.
He said these people will live in a world where around half of all web site domain names are .com domains, a suffix that will have been around for 32 years by then. This worries him and he thinks that there is room for a lot more choice.
"Despite the great opportunities the web has enabled for people around the world, there is still a lingering question about the diversity of the domain space (given that the number of generic TLDs has only increased by 14 in the last 28 years)," he said.
This diversity can be increased by the creation of more domains, something that Icann is working towards and in which Google is participating. Cerf said that Google has submitted applications in four categories.
These four categories are trademarks, things related to its core businesses, identifying domains and domains with "interesting and creative potential". This translates into domains like .google, .docs, .Youtube, and .lol.
These new web domains will not be wild west towns though, and Google will make sure that they are secure and managed by Icann accredited registrars. Other brand holders will help the firm "develop sensible rights protection mechanisms", he added.
Icann closed down its applications process this week and plans to reveal the winners on or around 13 June. It said that it had around 1,900 applications, each of which will have cost $185,000. µ
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