MOBILE OPERATOR WITH THE CONFUSING NAME Everything Everywhere has begun trials allowing customers to pay for travel through smartphones using near field communications (NFC).
In a statement today, the operator that runs Orange and T-Mobile in the UK announced that it has teamed up with transport firm Stagecoach to provide the "UK's first Government-standard commercial deployment of mobile contactless transport ticketing".
It hopes the move will lead to a nationwide rollout across bus and rail services by 2013.
The trial is underway on the Stagecoach bus network in Cambridgeshire, with Orange providing a small cross-section of bus users with Quick Tap - Orange's brand name for its NFC services - enabled handsets.
Orange said the feature will work through an app that will allow customers to receive, store and validate their bus tickets using their mobile phones.
Stagecoach said the rollout will make public transport easier and more convenient to use. "Once this trial is complete, we will carry out a review of the findings and assess the potential to expand the scheme further for our passengers," said Stagecoach finance director Martin Griffiths.
Orange seems to be really pushing NFC technology, having announced last month that it will exclusively offer Nokia's Lumia 610 handset with NFC and certified to work for contactless payments both with Mastercard Paypass and Visa Paywave technology. µ
Plus the cost of ambition as moonshots eat into the coffers
Spoiler alert: it's probably VeriSign
Did we say cuts off? We meant traps them inside their own home