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Seagate will buy Lacie for $186m

The hard disk drive duopoly extends to portable units
Wed May 23 2012, 17:14
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STORAGE VENDOR Seagate has signed a deal to buy consumer storage vendor Lacie that values the firm at $186m.

Seagate, which recently completed the acquisition of Samsung's hard disk unit and swiftly cut warranties on most of its drives to just one year, has now announced that it will buy hard drive packager Lacie. Seagate has signed an agreement with Philippe Spruch, Lacie's chairman and CEO, to purchase his 63.5 per cent stake in the company at €4.05 per share in cash, which values the firm at $186m.

According to Seagate the purchase should help the firm grow in Europe and Japan. The firm also announced that Spruch will be employed by Seagate and run its consumer products division.

Steve Luczo, Seagate chairman, CEO and president said, "Lacie has built an exceptional consumer brand by delivering exciting and innovative high end products for many years. This transaction would bring a highly complementary set of capabilities to Seagate, significantly expand our consumer product offerings, add a premium branded direct attached storage line, strengthen our network-attached storage business line and enhance our capabilities in software development."

Lacie's fancy portable hard drives are popular among those who like fancy cases wrapped around bog-standard consumer hard disks. Seagate's purchase of Lacie should see the firm not only become the sole supplier of hard drives in Lacie products but make a renewed push in the consumer portable hard drive market following last year's floods in Thailand that affected the three big hard drive makers.

Seagate said the deal should be completed by the third quarter pending regulatory approval in the US, France and Germany. µ


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