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AMD puts Piledriver in its R series embedded APU

DirectX 11 graphics for 17W
Mon May 21 2012, 13:40
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CHIP DESIGNER AMD has brought its Piledriver core to embedded processors with its R series accelerated processor unit (APU).

AMD's Trinity APU was the debut of the firm's Piledriver core. Now the firm has brought the Piledriver core to the embedded market with the R series of APUs pitched at digital signage, point-of-sale systems and kiosks.

While AMD said its A series of Trinity chips was its most important launch of the year, the firm knows that the high volume embedded market is arguably its best chance to sell a processor that has impressive graphics performance. To that end, AMD offers its dual-core and quad-core R series APUs in two packages, BGA and PGA, with thermal design power ratings between 17W and 35W, though it claims that typical usage will see the chips draw 13W, with clock speeds ranging from 1.6GHz to 2.3GHz.

Buddy Broeker, director of AMD Embedded Solutions said, "With the AMD Embedded R-Series, we are taking our APU technology to the next level. By leveraging its seamlessly integrated heterogeneous system architecture, developers can tap into a high-performance and efficient parallel processing engine to accelerate their graphics, and compute-intensive applications, all while using industry-standard libraries such as OpenCL and Directcompute."

AMD's R series GPUs could be particularly handy for media centre devices, as the Radeon HD 7000 series graphic core can decode H.264 video at HD 1080p resolutions. It should be noted that while AMD brands the graphics core as part of its Radeon HD 7000 series, the architecture is Northern Islands, not the company's newer Southern Islands Graphics Core Next architecture that has won many plaudits in the Radeon HD 7970.

AMD is not flogging R series APUs to consumers, rather it has cited a number of industrial integrators including Axiomtek, J&W IPC and Ibase as customers. AMD said its R series APUs will be available during this quarter. µ


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