SOFTWARE HOUSE Microsoft has announced that it will discontinue its Windows Live brand ahead of its Windows 8 operating system (OS) launch later this year.
In a post on its Microsoft Developer Network (MSDN) blog, the software cobbler said that it will retire the Windows Live service as it gets ready to release what it says is a more connected set of online consumer services, renaming Windows Live as simply a "Microsoft account".
Windows services such as Hotmail webmail, Skydrive storage and Messenger IM aren't as "closely meshed" as it imagined when it launched Windows Live in 2005, Microsoft said.
Microsoft's blog post said that this was a result of past Windows desktop operating systems not being designed to fully interact with cloud services. Therefore, Microsoft said that Windows 8 will integrate over the cloud while working across desktop and laptop PCs as well as tablets and other mobile devices.
"Windows 8 provides us with an opportunity to reimagine our approach to services and software and to design them to be a seamless part of the Windows experience...there is no 'separate brand' to think about or a separate service to install - it is all included when you turn on your PC for the first time," it said.
Although many of the services will continue to use live.com domains, their names will omit any suggestion of the Windows Live branding, Microsoft said. µ
Plus the cost of ambition as moonshots eat into the coffers
Spoiler alert: it's probably VeriSign
Did we say cuts off? We meant traps them inside their own home