THE SOCIAL NETWORK Facebook launched a tool today that will let users broadcast to friends that they're an organ donor in what the web site is calling "a life-saving initiative".
Facebook has hooked up with the National Health Service (NHS) to launch this weird scheme, which it hopes will increase the number of organs donated in the UK and US. Zuckerberg said, "By simply telling people that you're an organ donor, the power of sharing and connection can play an important role."
Simon Milner, director of Policy at Facebook UK told The INQUIRER, "Small acts of kindness happen every day on Facebook but we hope that our partnership with NHS Blood and Transplant will use the power of friendship to save lives."
He added that as well as sharing that you're a donor, people can also sign up on the social network. "More than 30 million people in the UK will be able to show on their Timeline that they are either on the organ donation register already, or can register with the NHS on their Facebook page in a few simple steps," he said.
"We hope that as a result of this partnership, UK Facebook users will together be able to reduce the number of people who needlessly die waiting for an organ each year."
A spokesperson for the NHS added, "This is an exciting new way to use the power of social media to reach a huge audience and encourage people to think about [organ donation], act, and share that information."
While this does feel like yet another attempt to share yet more personal details on the social network, it's nice to see Facebook doing some good for once. µ