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Visa announces digital wallet payment service

Planned for an Autumn launch
Mon Apr 30 2012, 13:11

PAYMENT OUTFIT Visa has announced that it will launch a digital wallet payment service this Autumn dubbed

The service, which will use near field communication (NFC), will initially be accessed through a web browser on PCs, laptops, tablets and smartphones, and will launch to selected consumers in the UK, Spain and France.

Visa said in a press release that the service will be made available through Visa's member banks and retailers will be able to streamline the customer checkout process to "drive up conversion rates and shopper satisfaction".

Consumers will also be able to put multiple cards into the wallet.

Visa's EVP of product and marketing solutions Mariano Dima said, "Our intention is that will be able to incorporate any or all of our new payment technologies, allowing our members to deliver the best possible payments experience whether face-to-face, online or in a mobile environment."

Visa also announced payments processor Worldpay as a development partner in the delivery of the service in the UK.

Visa said it will announce further development and launch partners in each market, including banks and retailers, in the near future. Regardless, we should see the service go live come August through September.

Visa's launch of its digital wallet service is a little late, as it was almost a year ago that Google showed off its similar virtual wallet service named 'Google Wallet' and made it available to those who own a Google smartphone. µ


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