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Amazon Kindle Fire starts to dominate the Android tablet market

Accounts for over half of purchases
Fri Apr 27 2012, 10:16

THE FIRST TABLET from online retail giant Amazon, the Kindle Fire is starting to dominate the Android tablet market, accounting for more than half of non-Ipad purchases.

That's according to internet research company Comscore, which claims that Amazon's Kindle Fire now accounts for 54.4 per cent of the US Android tablet market, despite having just 29.4 per cent market share in December last year.

"The Kindle Fire has almost doubled its share in the past two months from 29.4 percent share in December 2011 to 54.4 percent share in February 2012, already establishing itself as the leading Android tablet by a wide margin," a spokesperson for Comscore said.

The report continues, showing that the Samsung Galaxy Tab family has a 15.4 per cent share of the Android tablet market, followed by the Motorola Xoom, Asus Transformer and Toshiba AT100 with 5.7 per cent. Sony's Tablet S fills the bottom of the table with a mere 0.7 per cent share of the Android tablet market.

This news comes as Amazon posted record first quarter earnings. The firm said that revenues grew 34 per cent to $13.18bn, way ahead of analysts' expectations, no doubt helped along by the Kindle Fire tablet. µ


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