CHIP DESIGNER AMD has for the first time said that its Trinity and second generation Brazos accelerator processor unit (APU) chips are in the channel.
AMD's Fusion APUs have been a rare success for the firm, with AMD scoring many customer wins, however there has always been the question of whether it could deliver the second generation Fusion APUs without the delays that accompanied the first generation. Now AMD has revealed that its Trinity APU processors have been in the channel for a quarter while Brazos 2.0 APU chips have been floating around since the last quarter of 2011.
AMD's Phil Hughes said all the right words about the firm's upcoming APU chips, claiming they will be good for gaming and bring good graphics performance to laptops, desktops and embedded devices. Hughes' release of information came on the same day that AMD revealed it managed to lose more than $500m in just one quarter.
Although AMD could have announced the presence of Trinity and Brazos 2.0 parts in the channel sooner, it would have been largely irrelevant. AMD needs its APU chips to be integrated into laptops and embedded devices and what Hughes' announcement really means is that machines with Trinity and Brazos 2.0 processors are just weeks away from hitting store shelves.
AMD is banking heavily on its APU chips to help it compete against Intel. While AMD enjoyed success with Llano and Brazos processors in 2011, it needs to push on and execute well, as Intel's upcoming Ivy Bridge processors will also include a bump in the graphics department. µ
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