You have to pay eternal attention to developments that could become a 10X factor in your business - Andy Grove - Only the Paranoid Survive
UK DEPARTMENT STORE John Lewis has launched its own-branded broadband service in what must be the weirdest development we've heard all week.
The service, which is predictably named John Lewis Broadband, offers three different deals to internet package shoppers. The standard package offers a 20GB monthly data allowance and the fibre package 100MB, with an unlimited option also on offer. The standard and unlimited packages offer up to 16Mbit/s internet bandwidth, whereas fibre customers can take advantage of faster 38Mbit/s speed.
John Lewis telecoms manager Adam Brown said, "This move complements the range of services and products we offer - over 80 per cent of all our consumer electronics sales are WiFi enabled and we know our customers want the same honest and trustworthy experience from their internet provision as they would expect from any product they buy from us."
"John Lewis broadband gives customers an upfront and transparent price on a range of broadband and phone packages with no hidden terms and conditions, a simple 12 month contract with no hidden catches and the excellent customer service that we are renowned for."
All new customers will need to have a John Lewis telephone line too, so each package comes with a line rental charge attached. The standard package costs £24.50 a month, unlimited £31.50 and the fibre package £38.50, including the additional line rental charge. µ
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