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One third of internet users visit an Amazon Web Services cloud site daily

Reveals start-up web analytics firm
Thu Apr 19 2012, 15:56

WEB SITES USING cloud computing outfit Amazon Web Services (AWS) are visited daily by a third of all internet users, a report by a web analytics firm has revealed.

Deepfield Networks analysed weeks of network data to AWS from a broad cross section of a several million internet end-users.

In a blog post, Deepfield Networks CEO Craig Labovitz said, "Our goal was to characterise AWS traffic, understand the major companies using AWS infrastructure, and ultimately gauge the importance of AWS to the Internet infrastructure and daily services browsing of end-users."

The firm's data includes the millions of users and end devices of limited scope or activities, such as users who only check mail and home game consoles.

Looking at traffic volume, the report also found that Amazon contributes just over one per cent of all consumer internet traffic in the US.

"This is a huge number given that Amazon, unlike, say Google, does not typically host massive video content," Labovitz said. "Instead, this one percent represents the broad reach of Amazon infrastructure across hundreds of client companies."

By way of comparison, Labovitz highlighted how Google's video sharing web site Youtube's infrastructure contributed six percent of Internet traffic in 2010.

The analysis also included a list of the largest companies using Amazon's cloud, sorted by the percentage of internet users accessing the infrastructure on a daily basis. Major firms such as Netflix, Dropbox, Instagram and Pintrest were in the top 20 of AWS customers among different types of companies, like Heroku, which provide behind the scenes platform as a service (PaaS) computing to other companies running cloud applications.

Deepfield Networks' study focused on subscriber traffic, excluding servers such as consumers hosting web sites and internet "background noise" including scanning and intrusion attempts from China, botnets activity and machine-to-machine communications for software updates. µ


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