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Microsoft brings media services to its Azure cloud

Upgrade for streaming media
Tue Apr 17 2012, 14:28

ASPIRING CLOUD VENDOR Microsoft is looking to breathe a little excitement into its Azure cloud proposition with the introduction of media streaming features that it claims will make serving content to mobile devices and other hardware a breeze.

Azure Media Services gives developers a set of APIs that they can use to create broadcast material and systems with features like content protection for Android, IOS and other smartphone and tablet devices as well as games consoles like the Xbox plus Silverlight, HTML5 and Flash.

Scott Guthrie, corporate VP of Microsoft's server and tools division, whooped through the details in a blog post in which he said that Azure Services has the same backend as systems used at high profile sporting events like Wimbledon. If you listen to him it is a one-stop solution for doing just about anything you want with media content.

"Windows Azure Media Services is a cloud-based PaaS solution that enables you to efficiently build and deliver media solutions to customers. It offers a bunch of ready-to-use services that enable the fast ingestion, encoding, format-conversion, storage, content protection, and streaming (both live and on-demand) of video," Guthrie burbled.

"It also integrates and exposes services provided by industry leading partners - enabling an incredibly deep media stack of functionality that you can leverage. You can use Windows Azure Media Services to deliver solutions to any device or client."

Guthrie said that Azure Media Services users can be sure of consistent service thanks to its use of a REST API, software architecture for delivering multimedia.

"This makes it incredibly easy to automate media workflows and integrate the combined set of services within your applications and media solutions," he added.

"Like the rest of Windows Azure, you only pay for what you use with Windows Azure Media Services - making it a very cost effective way to deliver great solutions." µ


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