FLOGGER OF SHINY TOYS Apple and Australia's consumer watchdog failed to reach agreement when negotiations at a mediation session came to an end today.
The talks were held regarding allegations by the Australian Competition and Consumer Commission (ACCC) that Apple misled consumers down under about its latest Ipad's 4G capabilities.
The mediation session scheduled for 10.15am AEST was held to discuss a possible name change of Apple's newest tablet, but it concluded at midday with the parties failing to reach an agreement.
The next phase of the case will be a directions hearing scheduled for this afternoon before Justice Mordecai Bromberg of the Federal Court in Melbourne.
The ACCC took the cappuccino company to court on 27 March because it failed to respond to its concerns that its shiny drinks tray named "Ipad Wi-Fi plus 4G" would mislead Australian consumers.
The commission has already secured an undertaking from Apple that it would inform customers via a notice in stores that it isn't compatible with Australian 4G networks. Apple also agreed to advise its customers that the tablet does not work on Australian 4G networks and offer refunds on request.
The ACCC isn't the only one on Apple's case demanding a name change for its Ipad. Chinese hardware firm Shenzhen Proview Technology has been harassing Apple for some time, saying that it owned the Ipad name first.
After taking Apple to court in February, Proview's lawyer Xie Xianghui said, "Apple has no right to sell Ipads under that name." Meanwhile Apple insists that Proview is wrong. µ
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