It's not a V bottom, it's not a U bottom, it's a Nike swoosh recovery - Greg McLenon, Hotovec Pomeranz
GAMES DEVELOPER Valve is working on an augmented reality project that could have Apple connections.
Rumours have been flying that highly respected games developer Valve is working on hardware, possibly a console, and late last week Apple's CEO Tim Cook was seen at Valve's headquarters. Now Valve's Michael Abrash has said that the company is working on augmented reality to create "wearable computing".
Abrash wrote in his Valve blog that wearable computing means that objects in "the real world are seamlessly overlaid in your view; there is no separate display that you hold in your hands". If Abrash's comments sound familiar it is because Google showed off augmented reality glasses last week.
What makes Abrash's comments interesting is the sighting of Cook at Valve. The two firms have a lot in common, with Valve running the popular Steam online games store while Apple does a brisk business through its Itunes App Store.
However Cook could well have been looking at Valve as a developer working on the same technology that Google has shown off. For Apple, Valve not only could have access to software but with Apple's expert knowledge in wrapping software into a desirable package, a joint venture could be very profitable for both firms.
Apple's specific interest in Valve is not known at this point, but as marketing types would say, there are a lot of synergies between the firms. With Apple's vast amount of cash it might not even have to license Valve's software, it could just buy the privately owned company. µ
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