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Dropbox doubles storage given for user referrals

Wants to encourage word of mouth
Wed Apr 04 2012, 18:03

CLOUD STORAGE VENDOR Dropbox has doubled the storage it gives out to users for referring others to the service.

Dropbox's popular cloud storage service had been giving users, both free and paid, 250MB for every referral. Now the firm said free users can earn 500MB for every referral while paid users get 1GB per referral, with both account types allowed up to 32 referrals.

Dropbox confirmed that those who referred users previously and received 250MB per referral will receive the new credit for referrals within a few days.

According to Dropbox word of mouth has helped it grow considerably, so it is a no-brainer to incentivise users. After all, while free users can get a total of 16GB of online storage, Dropbox knows that few will actually use anywhere near that amount.

Dropbox's biggest selling points are the firm's IOS and Android clients, allowing users to transfer files between PCs, smartphones and tablets on one service. However as with all cloud storage services, convenience comes with the price of providers having access to data, meaning that data encryption is recommended. µ

 

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