CANADIAN SMARTPHONE MAKER Research In Motion (RIM) launched its Blackberry Mobile Fusion mobile device management (MDM) software for enterprise customers today.
Using a single web-based console, Blackberry Mobile Fusion is designed to allow administrators to manage any mobile device based on RIM's Blackberry operating system (OS), Apple's IOS and Google's Android, as well as the company's upcoming Blackberry 10 OS.
"For businesses and government, managing a mix of mobile devices on any scale is chaotic," said Alan Panezic, VP of enterprise product management and marketing at RIM.
"Organizations face pressure to allow employees to bring their own devices into the workplace, and they are looking to RIM as the global leader in the enterprise mobility space to solve that problem," he added.
RIM said its new MDM software allows organisations to manage a mixed environment of devices in "a more secure, simple, and cost efficient manner". It also means that businesses and government do not have to move to the lowest common denominator on security for all the devices they need to manage.
Client access licenses for the software start at $99 per user or $4 per user per month, billed annually, with additional volume discounts. Customers will also be able to test drive the software through a 60 day free trial.
After some confusion over whether the firm was going to pull out of the consumer mobile market last week - first declaring it would, then saying it wouldn't - RIM will be hoping its new product appeals to enterprise customers in order to at least partly counter the rapid decline in its smartphone market share in recent years. µ