SYSTEM BUILDER Lenovo has announced that ex-Acer CEO Gianfranco Lanci will become its SVP for the Europe, Middle East and Africa (EMEA) region.
Lenovo, which surged to second place in global PC shipments last year, has hired Lanci, the man that took Acer to the same point a few years earlier. Lanci will be joining Lenovo to try to install the firm as a top three PC shipper in EMEA by 2013.
Lenovo's meteoric rise through the sales charts has largely been due to its Chinese operations. The firm, which bought IBM's PC business, has done extremely well by keeping quality up and producing a wide range of devices from consumer units to Thinkpads that retain much, if not all, of IBM's legendary quality.
Now Lenovo wants to make a push into EMEA, its largest region, with Lanci brought in to replicate some of the magic he conjured up with Acer that turned it into the second largest PC shipper for a while. Although in recent times Acer has fallen back slightly, Lanci's performance at the firm was clearly good enough to attract the attention of Lenovo, which recently said it would be able to overtake HP as the world's largest PC shipper.
Yuanqing Yang, CEO and chairman of Lenovo touted Lanci as the man to bring Lenovo products into the hands of more punters, but also said the firm will be working on more than just shifting tin boxes. "For Lenovo, we recognise we are entering a new era - the PC-plus age - in which the PC remains central to the digital lives of millions of people and business and at the heart of an ecosystem of tablets, smart phones and smart TVs. In this new era we must not only continue to win in commercial spaces, but also expand our global consumer presence in PCs and other personal technology devices," said Yang.
Lanci on the other hand said he wants a 10 per cent market share in EMEA's top 10 countries as a starting point for its wider ambition of becoming a top three player in the overall EMEA region. µ