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Google lags Apple and Amazon in app store revenues

Flagging on the app store front
Mon Apr 02 2012, 14:45

MOBILE SOFTWARE DEVELOPER Google is flagging on the app store front compared to Apple and Amazon, according to the mobile applications analytics outfit Flurry.

Flurry has completed a three month study into how money is spent on and in apps in the three stores, and used a sample of some of its customers' data to compare how the money pool breaks down.

It measured spending over a 45-day period from mid-January through the end of February 2012 and compared revenue generated per active user across the IOS, Amazon and Android app stores in its sample basket of un-named apps.

It found that that Amazon's Appstore revenue per user was 89 per cent of the Itunes App Store revenue, and that Google Play revenue per user was a mere 23 per cent. Amazon's lead over Google may be a surprise, since the store is relatively new, but Flurry recommended that developers flock to it.

Flurry explained its findings in simpler terms, sayng that every $1.00 generated in the Itunes App Store will also fetch $0.89 in the Amazon Appstore and $0.23 in Google Play.

Commenting on its findings, Flurry said it expects to see an increasing number of developers support Amazon. "We believe that companies such as Samsung, the leading Android-supporting OEM, could also consider emulating Amazon's move to fork Android," the report said.

Google rebranded its app store earlier in the month, renaming the Android Market "Google Play" in a bid to create a more Itunes-like online store offering. A spokesman said the company "doesn't routinely comment on third party reports or stats," when we asked it about these findings. µ


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