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Nokia might be behind the Smartphone Beta Test marketing stunt

To rebuild market share in Europe
Mon Apr 02 2012, 14:21
Nokia Lumia 900 smartphone

THE MARKET has been expecting Nokia to do something big to rebuild market share in Europe, enough to give it a hand as it struggles to keep up with Apple and Android devices.

Those expectations might have been met with the Smartphone Beta Test, a bold marketing stunt based on a web site boasting a series of "Behind the Beta" videos that blatantly poke fun at Apple and other smartphone competitors. The videos feature "behind the scenes" footage and refer to antenna problems, the fragility of the Iphone 4 and screen brightness issues with other devices.

Although there's no confirmation from Nokia that it is in fact the owner of the web site, many clues suggest that the Finnish phone maker is behind the stunt. First of all, the web site's design replicates that of a Lumia Windows Phone screen layout. And most importantly, a clock at the top of the page counts down to 6 April, a date that isn't very far from the predicted 8 April launch of the firm's Lumia 900 handset.

However, WP Central has strong evidence that the web site does belong to Nokia and has posted a screen grab of the source code from the web site that includes "nokia" text in the script.

Apple refused to comment on the taunts.

Earlier this year Nokia said it sold 1.3 million Lumia 800 handsets since its launch in late 2011, but posted a devastating operating loss of €954m compared to the same time last year, while its sales were down 21 per cent year-on-year to €10bn. µ


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