The quicker a phone's answered in sales, the slower it's answered in customer services - Brownridge's Law
THE WINDOWS PHONE TWINS Microsoft and Nokia will cough up as much as €9m each for a mobile application development programme at Aalto University in Finland during the next three years.
It is not all about building stuff for Windows Phone, the companies somewhat unconvincingly insisted. They claim to have set up the Appcampus programme to encourage development of mobile apps for Nokia operating systems, including Symbian, the latest release of which is called Belle as we reported at the time, and even Series 40, in addition to Windows Phone.
Kicking off in May 2012, the Finland-based scheme will be led and managed by Aalto University, which has a reputation for encouraging startup companies. Nokia said Appcampus is intended to attract "thousands" of application proposals from students and entrepreneurs from all over the world. Aalto University will contribute to the project by providing premises, coaching services, and access to both academic and business networks for budding app developers.
Nokia said that mobile entrepreneurs will be able to get training in mobile technology, design and usability, as well as funding to create new mobile apps and services. Veterans in the mobile industry will also offer mentoring. Programme participants will be given insights and business coaching to help them commercialise their ideas while retaining the full intellectual property rights for their creations.
Nokia EVP Kai Öistämö said the programme is designed to help developers improve the quality of their apps and boost global sales via both Windows Phone Marketplace and the Nokia Store.
Mobile entrepreneurs can apply for grants in the Appcampus program beginning in May 2012. More information can be found at the Aalto University Appcampus web site. µ
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