SMARTPHONES ARE TOO SMALL for people in the US and the UK, and most users are set on devices with at least four inch screens.
This news comes from the brains at Strategy Analytics, who in their Wireless Device Lab report found that smartphone owners want thin devices with larger displays.
These thin but bigger models should have screens somewhere between 4 inches and 4.5 inches, it added.
Female phone users seem less bothered than male users, something that should put an old myth to bed, and the research found that they would consider "slightly smaller devices than males".
Android owners are seen as the most likely to hide their shame, and are said to be more concerned than Apple users about the size of their handset.
"Almost 90 percent of existing smartphone owners surveyed chose a prototype smartphone with a display larger than their current device," said Paul Brown, a director in the Strategy Analytics User Experience Practice.
"This trend is driven by increased mobile web browsing capability, as well as engaging video and gaming experiences."
Strategy Analytics decided that smartphone makers should capitalise on this by making handsets that are thin with large screens. µ
Next-gen devices enabled by integrating novel materials on silicon
Plus there's a new way to read comics in town
Find out which six games have most impressed us so far this year
Video shows off upcoming handset in Rose Gold compared to iPhone 6S predecessor